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Nivea Smooth Milk

What does the ad reveal about the cultural/ social/ or historical context of its production?

Looking at the social context of this Nivea advert, it implies that once a woman achieves the need of having soft skin, she is able to attract a handsome man. It shows that a woman will be looked up to or seen as the 'better' one by other women and that due to her soft skin she will then attract the man and dominate the relationship. This might also relate to the cultural context in which men and women are seen as more powerful and will leave a greater impact when together. 

According to the ad, what values or characteristics are the most important? 

The advert implies that the message towards women is to show that they care for their beauty. It also shows that once a woman starts using this product, they will be able to grab men's attention, which emphasises the need for prominence enabling her to show off that she is admired towards other women. The ad shows the importance of having smooth skin and how it will make sure to give ''visibly smooth, and touchable soft skin''.  

Who is empowered in this commercial? Who is ignored or marginalized? For what reason?

This Nivea advert empowers women, as the woman is the main focus of the photograph due to her position in the center. Since the man is placed on the edge of the frame, it implies that he is almost hidden. This position emphasises the idea of the product being advertised towards women. The man can be looked upon as an extra accessory to the photo. When looking only at the woman, we can tell that the focus is placed specifically on her face. Her facial expression reveals excitement as well as confidence and pride. She wants to show the other women how she is able to have this man admire her due to her soft skin. This is expressed through the need for prominence. We can say that the man is presented as an accessory, as he is what the woman has 'obtained' due to using the Nivea skin products.