The main appeals used in our pitch were humor, logic, fear, and bandwagon. We chose these appeals as they would be most effective towards our target audience, which were the upper-class families who'd like to go glamping in Oregon. We used fear as it would be most effective to create a need to feel safe. This is essential for parents who care about their kids, and thus this creates pathos. The humor and bandwagon were used as they would create a need of achieve as well as the need for aesthetic sensation. We chose to use Ty Burrell in our advertisement campaign as he is from Oregon and is well known as the comedic icon in the series ''Modern Family''. This creates ethos, as the people in Oregon look at him as a reliable person. Since he is from the place that we are advertising, and recommends the benefits of glamping, then it will attract a larger audience as well as creating pathos as they would feel the need to achieve. We used the rational appeal and presented this through the use of logos with statements such as ‘’tents are now 90% waterproof’’ and ‘’the chance of getting mosquito bites has been reduced by 60%’’. This shows parents evidence of the difference between camping and glamping. In this campaign we are targeting the parents in Oregon and nearby who would enjoy camping alone or with their kids, but in slightly higher standards. It pushed us to present this advertisement in a casual campaign containing statistics, logistic, and humor appeals to effectively persuade the audience of this campaign.
After watching the video, I believe that I should show more emotion and engagement with the audience while presenting. My presentation seems to look slightly staged and uncomfortable. I want to improve my speaking skills as well as the use eye contact in order to fully engage with the target audience to then attract them to the product. Lastly, I will rehearse my speech several times so that I will look extremely confident, which will leave the audience a thrust worthy feel.
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