Are today's YouTube stars being exploited or empowered?

As the use of social media increases, people are becoming more involved with themselves and the people around them. Social media may be argued to be a distracting and fairly useless form of communication, but it is considered to be the home for many YouTube stars and others. YouTube is a broad form of communication in which videos are uploaded for the outer world to see. This happens within a vast amount of genres and topics. These videos will be accessible to everyone, whether this will be for the YouTube stars themselves, teenagers, grown-ups or more. Throughout our generation, social media has allowed teenagers to interact with their culture through the likes of their preferred celebrities and brands. As for now, the amount of likes to YouTubers is regarded a huge deal. They have the ability to post any sort of video made for a specific audience. While doing this, they are able to gain much attraction over a short period of time. The development of YouTube users has increased drastically. Many of them are simply being known for the amount of followers they have or the way society views them on other socials media platforms. I view YouTubers as those who are being empowered due to their ability to interact with the world on a daily basis. The YouTube stars feel the need to reach out to their audience and somehow create a relationship gaining the attraction of fellow teenagers. I do not think that YouTubers create such videos to advertise or gain fame, as they produce their videos with a purpose. Most of the time, the purpose of these videos are to help people. Social media allowed YouTubers to have a strong voice that can be heard loud and clear in various parts of the world. They have the power to inspire people and often times indirectly help individuals with their thoughts and personal feelings. Many YouTubers made the decision to use this power to support charities and take part in actions to help others, possibly their followers. They want to do good in the world with the power they have. After all, the stars know there is a possibility of not gaining much fame yet they still proceed to create videos, as they want their points to come across leaving the audience feel empowered.